The Good Global Group Ltd
The Good Titles Ltd
Rita was the CEO and founder of The Good Global Group Ltd based at Austin Friars in the City of London. Initiating and establishing ‘The Good Titles’ concept with the inaugural print and digital versions of The Good Property Guide, The Good Travel Guide and The Good Wedding Guides in 2006. These were all complimentary bi-monthly periodical luxury magazines targeting UK high networths, distributed to First and Business Class Airport Lounges, 5 Star Hotels and private members clubs across England. She sourced regular celebrity and expert features building strong relationships with luminaries. Through magazine subscriptions and networking Rita built powerful databases of high networth individuals. These proved to be a key asset in her next business venture The Good Events & PR Company Ltd.
The Good Events and PR Company Ltd
Having been on the receiving end of what Rita often considered really poor PR over the years, she decided to set up a company where her expertise and knowledge of the media could still be put to good use. The Good Events & PR Company was born with a team of former journalists and public relations experts with unrivalled experience and understanding of all forms of media. Known for her plain talking and dedication, she used her strong network of contacts in local, regional and national media to help promote her clients. Her ability to think laterally created imaginative PR and Digital Marketing strategies using all forms of social media-twitter, Google plus, Instagram, LinkedIn and YouTube. Rita ensured that The Good PR & Events Company stood ahead of its competitors by going that extra mile for its clients – a philosophy that has paid off dividends.
Rita then created a demand for her enviable databases, with many of her valid clients keen to utilise her contacts. She formed The Good Events Company which was not just about a simple networking meeting but about businesses that could promote their products and services through her. The Good Events Company helped build and sustain a groundswell of brand support – incrementally changing consumer behaviours via a steady stream of relevant and candid communication to both “media” and “consumers.” Corporate events were held across London at the most exclusive 5 star hotels for clients such as Savills, The Caudwell Group, Sotheby’s and St James Place Management just to name a few.
Rita has initiated various start up companies in IT recruitment, Digital Marketing, PR, beauty and retail. Her diverse business portfolio and previous background in working for large corporate environments across the globe gave her the confidence to be the entrepreneur she was always meant to be.